Is your Blog Promoting Your Website for your company?

OK right now we know content is king. And lastly since people are creating our blogs, (remember blogs is certainly short slang for Blogs – which is what the “formal and official” identity is), most of our data is going to be “unique” and “Original”. Yet every now and then, since i’m only human, and since we simply cannot “create” more and more info, we can copy data from other web sites. That is awesome. There is no issue with that, UNLESS, you decide that “copying” and/or “linking” is simply better and do away with writing nearly anything.

Now allow me to make this apparent. If you are supplying a service to the people, where your main business should be to offer out links to other places just where people could possibly get information, therefore are a database where people come to get backlinks, because you already have all the study – that is fine. Mainly because what you will loose in content material, you will makeup in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE SINKS INTO – EVEN MORE EYEBALLS – MORE PEOPLE VISITING. And content is usually not the sole parameter a great Search Engine looks at. Not by a long shot.

This is certainly a critical point out keep in mind. All kinds of things we will talk about, every method, out of content to email to data to anything, has but one target in mind. To consistently and constantly boost and build your site “hits”. To ensure you have a great ever-growing “fan” club “motivated” because of the support you are providing, to come back. So please differentiate between your end goal and the methods. Articles (discussed in our first article) is a technique towards the target of getting listed in a good placement on a search results, and the target is to own people work with and come to your website or blog page, and produce a “buzz” regarding it. (We definitely will talk about this much later inside our series. )

Let us return to content for the moment. Below we are dealing with something that every writers know about and are acquainted with. Text, words, phrases. First, unique text.

So to be able to continue on our personal fairly reasonable path, we all will now give full attention to the “text” and what has to be in it. Which usually brings us for the subject of “keywords”. Before explaining just what these are and either the importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) we will define keywords more carefully.

If you have a website selling wild hair beauty assists, you will want to sell your materials writing content material around whatever you are selling. Naturally if you create something about the between the latest models of of dish washers, this is not going to relate to the “subject matter” and content material of your web page. So you can write articles or blog posts around nice hair supplies. You are going to write content articles on great hair care, in order to dye your hair, how to get rid of split-ends, when to shampoo or conditioner etc . and so forth

Our magic hair web-site is called “Hair Is Not really Forever”. But this is each of our site for now and we will preserve it as we go along. hairisnotforever even offers a blog. This blog we will phone “SilkyFairHair” and we’ll put it, in the interest of our example in under the proprietor that’s aptly known as Mr. Nor Hair. So now we have the following:

1 . Internet site – Head of hair Forever snabel-a 2 . Blog – SilkyFairHair @ (this URL is fictional)

These types of names Are very important and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind even as we go along through these articles specially when I go to the article over the importance of discovering the right name.

Consequently Mr. Nor Hair great wife, Mrs. Purple Frizzy hair work together. They will create the web page, get every one of the necessary stuff to sell a thing on it, create a couple of content about your hair and sit back and wait for the people to arrive beating the “virtual” door down. Well as we state in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or as you claim in English, “Knock. Hit. Good Morning! Any individual Home? inches

Okay the head of hair couple find out about keywords. So they develop articles by which EVERY term has the expression hair in it (or balding). Nevertheless hair is the name of the game. They make sure their articles is basic, and once they may have written two HTML webpages of wild hair articles, logically placed by way of a cousin the graphic specialit (who is usually bald) throughout the advertisements with respect to hair companies now they think they are done!

Woah! Not really by a VERY LONG SHOT! Here is exactly where it gets depressing meant for the uninitiated and non-dedicated people.

Let us deal with the “keyword” concern. Keywords are just like indices or if you wish, classes. A key word is something that the search engine will be for and validate (in our day), to use as one of the parameters as to how to list your site.

The keywords we refer to happen to be in two distinct and totally different places. The initially in the site header of the site. about what is known as the section to get “meta” tags. We will deal with meta tags in a distinctive article, however let us merely say these are generally the keywords most search results look for (with their “bots”) when visiting your websites. An example meta tag for keywords upon our web page may appear to be this:

Again within our article(s) on meta tags all of us will discuss these keywords, and the meta tag, but for at this time take it as a provided these are a few of the keywords that is in the coto tag.

When the Search Engine technology first became popular and meta tags were integrated, the keywords tag was critical. Search engines like google looked at the keywords inside the meta point and thought that was what the site was about and listed the web page under many keywords. This was caught through to immediately, and humans getting the crafty devils they are really, began placement keywords that had nothing to do with the sites to be able to drive traffic to the site. (Remember – the end result is the oh-so-important one: Bites & Eyeballs)

So porno sites especially, adopting this kind of as yet a second “fool the engine” technique, would put keywords just like “hair”, “technology” etc . into their meta tags, and give the site a great innocuous brand and bam !, more traffic.

And so in the never ending battle Search engines like yahoo caught in, and do a few items. They deprecated the importance for the keywords inside the meta tags according to their methods, UNLESS the content on the site essentially did match the keywords. Of course , this did not include enough simply because porn sites will set “real” articles around all their stuff. I will give you a ACTUAL example which I find funny, but it is extremely serious.

In a single of my personal posts in the blog, you can watch my biography which is listed by search engines. The other day I received an email from an oldtime flame of mine declaring “I freaked out. I googled you, under Allen Gross Writer, and you are linked to a site about tushy’s! ” So I go and Google it, and sure enough in like the sixth position is: “Ted Gross’s Unofficial Bio – The actual Version by Tushy” as well as I just click and acquire led to a second site (no url in this article as I usually do not want to publicize that site to get obvious reasons) and I come to a adult site which usually ripped off, of all the content in the internet, MY profile helping put around their particular porn campaigns. UGH! Nevertheless, you see that is how handy people are!

(Here we are not going to talk about “splogs” – that means “spam blogs” yet. Nevertheless keep it in mind. )

Okay now what happens – not theoretically but in practice.

Two situations: 1 . You have keywords in your meta indicate (and you ought to have them! ) The little Google search “bot” (that is a computer software whose job it is to travel and leisure around the Net, never naps and never eats and climbs into all those adult sites too!, and picks up information on ALL sites therefore the information may be categorized), involves our internet site of hairisnotforever and states the keywords on the webpage. Then this kind of little robot makes a snapshot of the website. Then the methods take over and match the keywords inside the meta tags for the text and stuff in your site. (Remember Search Engines no longer “see”, they are NOT video or graphic (males are visually focused not Search Engines! ) hence graphics usually are not taken into account until you use the in die jahre gekommen tag. ) The algorithms get more plus more sophisticated as time goes on and they try to find content, keywords, phrases etc . (Remember primary content! )

2 . You have no keywords in your meta tag hence the engine just looks at your content.

So the happy couple figures ok lets place the word wild hair say, in every single sentence at least 3 x. NO! No longer do that. Excessive use of a keyword is a red-flag to a Google search and you will be penalized for it! It should be used and used frequently, but NOT over-used.

Now as you Google for the purpose of hair items using the phrase “balding”, the Search Engine has the key phrase, and based on a million parameters decides what position for the specific keyword, hairisnotforever may have, and passes it out.

Consequently our few figures the particular hell. We will also sell off mascara, and so they put in a photo advert as well as the word wimpernfärbung in their keywords, without having any content for doing it. Well then will be listed while the last for the last belonging to the last for any person looking for “mascara”. So in this lesson the formula is normally:

“Content+Keywords in the content+Keywords in Meta indicate. ”

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