So is your Blog Helping Your Website?

Okay so now we know content material is king. And naturally since we have become creating our very own blogs, (remember blogs can be short slang for Weblogs – which can be what the “formal and official” name is), the majority of our facts is going to be “unique” and “Original”. Yet every now and then, since we have become only person, and since we all simply cannot “create” more and more details, we might copy information from other web sites. That is amazing. There is no problem with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and postpone writing nearly anything.

Now let me make this crystal clear. If you are offering a service in people, where most of your business is always to offer away links to other places exactly where people can get information, therefore are a database where persons come to get backlinks, because you already have all the study – that is fine. Because what you will loose in content material, you will cosmetic in “eyeballs” and “hits”. Remember the result of good search engine listings is just that. MORE ARRIVES AT – MORE EYEBALLS — MORE PERSONS VISITING. And content is usually not the only parameter a great Search Engine examines. Not with a long taken.

This is certainly a critical point to keep in mind. All kinds of things we should talk about, every method, right from content to email to prospect lists to whatsoever, has nonetheless one objective in mind. To consistently and constantly maximize and build your website “hits”. To make sure you have a great ever-growing “fan” club “motivated” because of the system you are offering, to come back. Therefore please differentiate between end goal and the methods. Content material (discussed inside our first article) is a technique towards the objective of getting listed in a good location on a internet search engine, and the aim is to have people make use of and come to your web-site or weblog, and make a “buzz” regarding it. (We will certainly talk about this much later in our series. )

Let us resume content for a moment. Here we are talking about something that most writers find out about and are familiar with. Text, words and phrases, phrases. Basic, unique text message.

So to be able to continue on our very own fairly logical path, we will now focus on the “text” and what has to be in it. Which usually brings us towards the subject of “keywords”. Before explaining just the thing these are and either their particular importance or total invalidity and worthlessness these days, (and this is on with debate) let us define keywords more thoroughly.

If you have an online site selling scalp beauty aids, you will want to offer your material writing articles around whatever you are selling. Obviously if you compose something about the difference between the latest models of of dishwashers, this is not likely to relate to the “subject matter” and content material of your web page. So you will write content around flowing hair supplies. You can write content articles on very good hair care, in order to dye hair, how to get eliminate split-ends, how often to shampoo or conditioner etc . etc .

Our magic hair site is called “Hair Is Not Forever”. Nonetheless this is each of our site for now and we will maintain it as we complement. hairisnotforever has a weblog. This blog we all will call “SilkyFairHair” and we will put it, with regard to our model in under the proprietor who’s aptly named Mr. Nor Hair. Right now we have as follows:

1 . Site – Mane Forever snabel-a 2 . Blog page – SilkyFairHair @ (this URL is certainly fictional)

These names Are essential and so are the URL’s. (URL stands for Common Resource Locater). So wear them mind as we go along through these articles in particular when I reach the article in the importance of choosing the best name.

Therefore Mr. Neither Hair and his wife, Mrs. Purple Scalp work together. They create the website, get all the necessary products to sell a thing on it, set a couple of content about locks and sit back and wait for the people to come beating their particular “virtual” door down. Well as we claim in Hebrew, “Boker Tov” (which actually means “Good Morning”), or as you declare in British, “Knock. Knock. Good Morning! Anyone Home? inch

Okay the head of hair couple know about keywords. And so they set up articles through which EVERY phrase has the expression hair in it (or balding). Nevertheless hair may be the title of the video game. They make sure their articles is first, and once they have written two HTML pages of mane articles, strategically placed by their cousin the graphic specialit (who is certainly bald) around the advertisements meant for hair companies now they think they are completed!

Woah! Certainly not by a LENGTHY SHOT! Here is exactly where it gets depressing to get the uninformed and non-dedicated people.

Allow us to deal with the “keyword” issue. Keywords are like indices or perhaps if you wish, different types. A key word is something that the search engine can look for and validate (in our day), to use as among the parameters on how to list your site.

The keywords we all refer to happen to be in two distinct and totally different areas. The primary in the web page header with the site. in what is known as the section meant for “meta” tags. We is going to deal with meta tags in a several article, however let us merely say these are generally the keywords most google search look for (with their “bots”) when visiting your blog. An example traguardo tag for keywords upon our site may resemble this:

Again in our article(s) on meta tags we will go over these keywords, and meta tags, but for nowadays take that as a granted these are a few of the keywords which is in the meta tag.

When the Search Engine technology first shot to popularity and meta tags were executed, the keywords tag was critical. Search Engines looked at the keywords in the meta marking and assumed that was what the web page was about and listed the site under the keywords. This was caught on to immediately, and humans being the crafting devils they may be, began detailing keywords that had nothing to do using their sites to be able to drive traffic to the site. (Remember – the result is the oh-so-important one: Traffic & Eyeballs)

So porno sites especially, adopting this kind of as yet an alternative “fool the engine” technique, would set keywords just like “hair”, “technology” etc . to their meta tags, and give the site a great innocuous term and there you are, more traffic.

Consequently in the never ending battle Search engines like yahoo caught upon, and have a few tasks. They deprecated the importance on the keywords in the meta tags in respect to their algorithms, UNLESS this on the site basically did meet the keywords. Of course , this was not enough when porn sites will put “real” content material around the stuff. I will give you a SUBSTANTIAL example which I find funny, but it is very serious.

In a single of my own posts in the blog, you can watch my biography which is noticed by search engines like google. The other day I actually received an email from a classic flame of mine declaring “I freaked out. I actually googled you, under Ted Gross Writer, and you are associated with a site regarding tushy’s! inches So I go and Yahoo it, and sure enough in like the sixth position is this: “Ted Gross’s Unofficial Bio – The actual Version by simply Tushy” and of course I click and get led to one other site (no url here as I usually do not want to publicize that site just for obvious reasons) and I arrive to a porno site which usually ripped off, out of all the content within the internet, MY profile to position around their porn advertisements. UGH! However you see that is how handy people are!

(Here we are not going to talk about “splogs” – that means “spam blogs” yet. Nonetheless keep it in mind. )

Okay so what now happens – not theoretically but in practice.

Two scenarios: 1 . You may have keywords within your meta tag (and you should have them! ) The little Search results “bot” (that is a software package whose job it is to travel around the Net, never rests and never eats and gets to all those adult porn sites too!, and sees information on EVERY sites and so the information can be categorized), concerns our site of hairisnotforever and reads the keywords on the web page. Then this kind of little android makes a snapshot of the web page. Then the algorithms take over and match the keywords inside the meta tags for the text and stuff on your own site. (Remember Search Engines avoid “see”, they are NOT aesthetic (males will be visually oriented not Search engines like google! ) so graphics aren’t taken into account until you use the alt sammen tag. ) The algorithms get more and even more sophisticated in the future and they search for content, keywords, phrases etc . (Remember main content! )

2 . You may have no keywords in your destinazione tag and so the engine just looks at your content.

So the happy couple figures okay lets place the word head of hair say, in every single sentence by least 3 x. NO! Tend do that. Excessive use of a key word is a red-flag to a Internet search engine and you will be penalized for it! It must be used and used usually, but NOT over-used.

Now at the time you Google designed for hair products using the term “balding”, the Search Engine has the key word, and relying on a million guidelines decides what position for the specific key phrase, hairisnotforever will have, and feeds it out.

Therefore our couple figures what the hell. All of us will also promote mascara, and put in a picture advert plus the word wimpernfärbung in their keywords, without having any content for this. Well then being listed when the last of the last in the last for everyone looking for “mascara”. So with this lesson the formula is definitely:

“Content+Keywords inside the content+Keywords in Meta point. ”

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